Executive summary – HaO
First of all, we assess the feasibility of the project. Although there need to be some measurable outcomes for the project objectives to ensure the efficiency and quality of the project, the value proposition and revenue model for the project are clear and feasible.
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The Order Status provides with user an entire history of his orders made, from both categorized view and a calendar view, for different user perspective and preferences.
The My Account page shows information about special promotions for the users and a history of his purchased items for easy re-purchase, providing incentives for repetitive use of the webshop.
Based on the characteristics of the webshop and target users, six promotional tools are selected, namely
- introduction package,
- promotional discounts,
- email newsletters,
- brochures and categories,
- personal communication,
- user guide and support.
They can help Masterfix to attract customers to switching to the webshop, as well as retaining them.
